I recently heard someone say if Chevrolet only made one car, it would be the Corvette.
The Corvette lives. It will continue on as a 2010 model and beyond.
That makes sense to me, but there has to be other models for the American family to choose from. In fact, there has to be other trim levels from Buick and Cadillac and GMC to please the wide variety of buyers out there.
We lost Oldsmobile a few years ago and in the process alienated a big portion of the loyal GM buyers. Many of those buyers have purchased Toyotas since then. Now we are losing Pontiac because the GM board did not make the price point and the trim upgrade levels a high enough step up from Chevrolet to Pontiac. So there it goes also.
Will GM get things right this time?? They are in bankrupcy. Who knows!
I even heard announcers at one of the collector car auctions make a statement about several of the classic 60s and 70s GM musclecars and he couldn’t believe that GM stopped making such fun cars!! That is part of the problem. The cars are not as fun as they used to be. The other problems are reliability and the cost of replacement parts.
If GM can improve the fun factor, increase reliability and reduce the cost of replacement parts, they will be huge winners in this Global Economy.
The loyal GM customers are still out there. They are waiting to buy cars. All GM has to do is to tell them that they have the products they are looking for.